Thornhill Communications produced this video for the Global Infant Safe Sleep (GISS) Center to showcase all the great work that Kappa Alpha Psi Fraternity, Inc. and the Silhouettes have done around safe sleep. The Fatherhood Infant Safe Sleep Initiative, now with two years under the belt, has been a great success with crib giveaways, training, community events and more, reaching parents, grandparents and other caregivers around the U.S. Our goal was to assist in delivering the message of how African American men and women, banned together, can make a difference in their communities, and how we all must take responsibility in making sure babies have a safe sleeping environment to reduce the risk of Sudden Infant Death Syndrome (SIDS) and accidental deaths. Special thanks to PM3 Productions and Motor City Media Group.

Scriptwriting, Concept development, Video production, Messaging

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